| About the Book | |||
This popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategicMoreThis popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategic perspective.New to this edition:New chapter on engaging customers with social media.Extensive discussion on buying social media ads- using individual targeting with widgets and engaging social network users with ads.Extensive updation of the topic statistics about internet use and strategy effectiveness. | |||
